Group Lab

Lab 1 Focus Group Room C3RLabs

State-of-the-Art Research Facility for Usability Testing, Focus Groups, Shopper Studies

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Group Lab

24-Respondent Capacity

Mock Retail Store


Training Room


Innovation Studies


The spacious 28′ x 24′ Group Lab can be customized for large-scale studies:

24 respondent in a classroom configuration;
a mock retail store for shopper studies;
a custom training facility;
or as a creative space for innovation studies.

The observation deck in the Group Lab is specially designed with multiple monitors that mirror computers in the Group Lab. These can be viewed in real time.

Lab Technology

Multiple wide-angle cameras

for 360° lab observation & recording

Monitor duplication and split-screen recording

Omni-channel live webcasting

Interactive whiteboard & projector

Traditional & mobile eye-tracking

Biometric data collection

Virtual Reality Technology

Research Services

Access to our local panel

Customizable participant recruitment

Study transcripts

Trained moderators

Online survey programming & monitoring