State-of-the-Art Research Facility for Usability Testing, Focus Groups, Shopper Studies
Group Lab
24-Respondent Capacity
Mock Retail Store
Training Room
Innovation Studies
GROUP LAB
The spacious 28′ x 24′ Group Lab can be customized for large-scale studies:
24 respondent in a classroom configuration;
a mock retail store for shopper studies;
a custom training facility;
or as a creative space for innovation studies.
The observation deck in the Group Lab is specially designed with multiple monitors that mirror computers in the Group Lab. These can be viewed in real time.
Lab Technology
Multiple wide-angle cameras
for 360° lab observation & recording
Monitor duplication and split-screen recording
Omni-channel live webcasting
Interactive whiteboard & projector
Traditional & mobile eye-tracking
Biometric data collection
Virtual Reality Technology
Research Services
Access to our local panel
Customizable participant recruitment
Study transcripts
Trained moderators
